Newspaper inserts put your message inside the paper that people already read at home. We plan the zones, start quickly, and share daily photo updates so you know what is delivered.
Table of contents
What is a newspaper insert
A newspaper insert is a loose flyer placed inside the newspaper before delivery. We choose the editions and zones that match your audience, set the quantity, and run on the agreed dates. Inserts ride on the trust and reach of the paper and reach households in a simple, familiar way.
Why brands use it
- Household reach. The flyer arrives with the morning paper and is easy to notice.
- Zone control. You can focus on selected areas and editions.
- Fast start. Once creative and paper spec are approved, we can go live quickly.
- Works with store and digital. People bring the flyer to the store or scan a code.
- Clear message. One offer or update per flyer keeps it easy to act.
When to choose inserts
Store openings, seasonal offers, price lists, menus, service launches
Local services like healthcare, education, home services, retail
When you want to reach households in selected areas on set dates
How a campaign runs
Brief and goal
Tell us what action you want: visit, call, scan, or message.
Zone and edition planning
We map the editions and delivery areas that match your audience and agree on quantities and dates.
Creative and paper spec
We set the size and paper, design a clear message, and prepare print-ready files.
Printing and bundling
Flyers are printed and banded in lots. We align quantities with the plan.
Insertion and delivery
Flyers are inserted at the press or vendor point as per the schedule.
Daily photo updates
You receive photos of bundling and insertion as a simple proof of progress.
Wrap-up
A short summary with delivery notes and next steps.
Creative and printing specs
- Size: A5 single-page is a common start. A4 and folded formats are also used.
- Message: One main offer or update, big and readable.
- Call to action: "Visit ___," "Scan for offer," or "Call ___."
- QR and short link: Test from arm's length and from a few meters.
- Paper: Choose a GSM that suits the design and budget.
- Finish: Keep ink coverage clean and avoid heavy solids that can smudge.
- Brand fit: Use clear contrast, readable fonts, and enough white space.
Measuring results
- Unique QR or short link on the flyer
- Call or WhatsApp line dedicated to the campaign
- In-store code or token to tally responses
- Simple weekly view of scans, calls, and visits so we can adjust the plan
Care and compliance
- We follow newspaper and vendor guidelines for insertion.
- We align with any housing-society notices where relevant.
- We keep proofs of print and insertion in the daily photo updates.
- We agree the replacement policy up front for any damaged or short lots.
FAQs
How fast can we start?
Most insert runs can start within a few days once the design, paper spec, and zones are approved.
Can I choose the areas?
Yes. Share your priority zones and editions. We plan quantities and dates for those areas.
How many flyers should I print?
It depends on your goal and coverage. Many brands start with a focused set of zones, then scale after the first run.
What proof will I get?
Daily photos of print, bundling, and insertion, and a short summary at the end.
Do you work outside one city?
Yes. We use the same simple process in other cities as agreed.
The bottom line
Newspaper inserts are a simple way to reach households in selected areas. Keep the message clear, choose the right zones, and track the basics. If you are ready to run, we will plan it, print it, and send daily photo updates.
Next step: Share your zones and a one-line goal. We will map a plan you can review within 24 hours.